UK’s Crowdfunder and Peoplefund.it Merge


United Kingdom

United Kingdom (Photo credit: stumayhew)

A spot of consolidation in the crowded crowdfunding space today — which is surely ripe for plenty more convergence in the future. Two U.K. crowdfunding platforms, Crowdfunder andPeoplefund.it, have announced plans to merge, combining their technology and marketing platforms, branding, and teams to create a single entity with “its own distinct British and community feel,” the pair said. Combined they have more than over half a million unique monthly users and more than 20,000 registered users.

The move follows U.S. crowdfunding platform Kickstarter’s launch of U.K.-based projects back in October — which makes the ‘game of scale’ even more important for local platforms. “The merger of Crowdfunder and Peoplefund.it makes a huge amount of sense for UK projects that need funding,” said Crowdfunder founder Darren Westlake in a statement. “It will deliver scale, expertise, and marketing reach — essential for those projects who want the best funding platform possible.”

Peoplefund.it co-founder Simon Deverell also noted the arrival of crowdfunding’s ‘big fish’ into the U.K.’s small pond — but talked up the potential to add local flavour, noting in a statement: ”The international arrivals into the UK market are fantastic news as they grow and validate the market, however Peoplefund.it has a distinctly U.K. feel in line with our culture. It’s more local and community connected. It’s a great platform for entrepreneurs, socialpreneurs and civic-preneurs who want to make a difference. Peoplefund.it seeks to remodel the relationship between communities and UK enterprise – one street at a time.”

Plymouth-based Peoplefund.it started life last year as a way for charities to raise money before opening its arms to entrepreneurs. It was launched by celebrity cook Hugh Fearnley-Whittingstall’s digital media company, KEO digital, and is backed by Plymouth University’s Enterprise Accelerator Partnership. Earlier this year Peoplefund.it gobbled up an arts-focused U.K. crowdfunding platform, called WeDidThis. It has also partnered with a UK book crowdfunding platform Unbound to add another string to its project’s bow. Peoplefund.it’s network reach is pegged at more than 2 million, owing to cross-promotion from other KEO digital sites, such as rivercottage.net,fishfight.netlandshare.net and energyshare.com.

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About Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.
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2 Responses to UK’s Crowdfunder and Peoplefund.it Merge

  1. cristiandemitri says:

    Reblogged this on groundbreaking winds and commented:
    Crowdfunding by UK

    Like

  2. sykose says:

    Reblogged this on Sykose.

    Like

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