In case you hadn’t heard, 2012 was the year that crowdfunding exploded onto the scene. Sure, Kickstarter, Indiegogo, Rockethub and others were around before this year, but the last 12 months saw the very concept permeate much deeper into the collective consciousness.
Numerous new platforms like WhenYouWish.com and niche platforms like Medstartr opened their doors, the JOBS Act in the US and other laws in Europe opened the door for equity crowdfunding, and donation-based campaigns began to collect seven-figure totals from the crowd.
To kick-off our year-end review of crowdfunding in 2012, our team profiled the five highest-grossing projects of the year. Lots of them have to do with gadgets and gaming, as you’ll see. I want to make it clear that these big money-makers are just a small slice of the overall crowdfunding pie, and we believe this top five reflects the fact that gamers and gadget early adopters have emerged as a kind of early “sweet spot” for donation-based crowdfunding. More about that in a massolution research report coming out soon.
It’s also important to note that there’s more exciting things happening across all crowdfunding platforms than we have time to cover. Many of them don’t bring in (or really even need) millions of dollars and don’t generate as many headlines. Rockethub, for example, has raised hundreds of thousands of dollars for important, science-based projects through its SciFund Challenge. Indiegogo has become the go-to place for instant fundraising in response to whatever is happening in the world, from the Connecticut school shooting to building a GoddamnTesla Museum or sending a bus monitor on a well-deserved vacation (or more likely retirement).
Read More Here
- RocketHub Ponders Its Future in Crowdfunding (boss.blogs.nytimes.com)
- 2013 and The Evolution of Crowdfunding (forbes.com)
- Crowdfunding Industry Briefing (crowdfundingtimes.wordpress.com)
- Crowdfunding Predictions for 2013 (forbes.com)
- Crowdfunding & the JOBS Act: What Does This Mean For You? (grasshopper.com)