How to Pick A Crowdfunding Consultant


Editor’s Note: The following comes to us from Rose Spinelli, founder of The CrowdFundamentals, a crowdfunding consultancy. Spinelli offers newcomers some tips on how to choose a crowdfunding consultant that’s right for them. The original piece appeared on Spinelli’s blog, and we are reposting it here with her permission. Be sure to follow The CrowdFundamentals @TCFRose.

As trends go, crowdfunding is a toddler: all fired up and streaked with independence, in constant motion and grabbing at any shiny object put in its path, wobbly but growing more confident each day. If crowdfunding were a tactile thing, les enfants terribles would take a bite out of you.

But crowdfunding is not so new that it hasn’t birthed its own progeny—the crowdfund consultant. (I am referring to donor- and reward-based crowdfunding since, to push my metaphor one image too far, equity crowdfunding remains in a protracted period of gestation.) You could argue that the nature of crowdfunding defies such conventional paths, that part of its appeal is that every individual now has the tools and the potential audience to find her own way to success, middlemen be damned. Yet it’s a career track that’s found a foothold, and by the looks of the roster of individuals and companies identifying themselves as such, in my own niche capacity myself included, there are no signs the trend will slacken.

The truth is crowdfunding done well is really hard. It takes a diverse skill set. Creative types, who are big users of this new source of capital, are often weak on the communication, marketing and business end of things. Just scour a popular platform and you’ll see projects with great potential that don’t achieve their goal simply because they don’t know the space well enough to leverage it.

It also takes time to learn how to be successful at crowdfunding. Six months is a reasonable learning curve. Creators would rather be working on their art, innovators are immersed in inventions, and entrepreneurs seem to run on fumes as it is. So there is a need, and the vacuum is filling up, fast.

In an industry so untested, how is an individual or startup supposed to know whom to hire? Just saying you’re an expert doesn’t make it so. Since I spend an ungodly amount of time on the topic, I thought it would be helpful to share some tips I’ve picked up along the way. And since it would defeat the purpose to limit it to just one opinion, I contacted some of my colleagues, with whom I’ve formed a virtual salon on various LinkedIn crowdfunding groups, and asked them to weigh in.

Here’s what’s come of my research:

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About Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.
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One Response to How to Pick A Crowdfunding Consultant

  1. Pingback: 24 Crowdfunding Sites For Your Crowdfunding Campaign | Social Media Pearls

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