Crowdfunding Can Help Build Business, But At What Cost?


rockethub_wide-e52cd223e8f6eaf45dd18cf2ccbe7b1f394ed410-s3-c85Entrepreneur Andy Krafsur raised money for Spira Footwear by reaching out to friends and family. But that was a dozen years ago. After the economy tanked, the common tactic became a lot more difficult.

“The pool of people that you can go to has shrunken significantly,” Krafsur says, “and everybody goes to those same people.”

Then Krafsur found a crowdfunding website that helped his cash flow enormously. The Securities and Exchange Commission is about to approve rules allowing small businesses to reach out to investors through these kinds of crowdfunding networks.

But the rules are already generating controversy.Read More

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