Faction Skis Quickly Gains Nearly £375,000 on Crowdcube Initiative in 3 Days For Asia and America Expansion


Faction-7-300x200Faction, one of the fastest-growing ski companies in the world on the back of product innovation and viral videos, launched its Crowdcube campaign Saturday and by Tuesday had raised nearly £375,000.

Faction 7The offering allows fans to invest alongside angel and VC backers for as little as £50. The £500,000 they aim to raise will fund expansion into growing markets including Asia which hosts the next two winter Olympics and the $4.5 billion North American market.

Backed until now by founders, angel investors and London VC Octopus Ventures, Faction is on track for £2.7 million in turnover this season selling to fans worldwide through 300 retailers in 25 countries. The company uses innovative materials from carbon to recycled PET and has won over 50 awards including Skiing Magazine’s ‘Ski of the Year’. Its outdoor clothing line which uses insulation developed by NASA and proprietary stretch fabrics have accelerated sales contributing to the company’s 146% growth in sales orders this year.

Faction-6-300x200Alex Hoye, Faction co-founder and CEO from Faction’s executive offices in Shoreditch, stated:

Faction 6“We’re a high-growth multi-million-pound turnover business now, so we’ve got strong backers and access to capital. But we wanted the fans and angels who got us here to be part of our journey. We loved the opportunity Crowdcube offers our advocates to invest. It’s a revolution in small business financing to allow individuals to invest alongside respected investors and as a company who has always pushed boundaries we’re pleased to be on the front line.”
Team athlete Candide Thovex’s 17 million-view One of Those Days 2 is the most-viewed video in the history of skiing and Faction’s in-house produced webisode series has been propelled by fans to viral success garnering over a million views. The top incentive for the crowd funding includes your own web film with a Faction pro athlete in Switzerland.

In addition to using the money to fund expansion, Faction will also:

Faction 2Create a new B2B platform to seamlessly connect their production, distribution and sales network
Expand its clothing range including its lifestyle offering
For a minimum investment of £50 – the price of a day’s ski pass – fans can invest on the same terms taken up by Octopus and angels like Sean Park. Crowdfunding investors will acquire 3.51% equity in the company.

Faction-2-300x200Hoye and Australian product designer Tony McWilliam founded the company to bridge the chasm between conservative mainstream ski brands and the revolutionary spirit inspired by snowboarding. Frustrated by not finding the skis they needed, their mission was clear: create tools of escape for fans worldwide built with quality and adventure in mind.

McWilliam and Hoye’s long-term vision is to establish Faction, with executive offices in Verbier and Shoreditch, as an authentic leader in snowsports, bringing innovation with style to skiers on and off the mountain.

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About Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.
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