BUSINESS SAVING MONEY Equity crowdfunding: Cool concept, but should you invest? Latest News SAVE FOR LATER Subscribe Equity crowdfunding gives small investors a chance to participate in the launching and funding of new businesses, and, theoretically at least, share in their successes. But think carefully before taking part. By Steve Branton, NerdWallet FEBRUARY 13, 2016 Save for later Beawiharta/Reuters/FileView CaptionAbout video adsView Caption Crowdfunding is a cool concept: Regular folks lending each other money when the big guys with big bucks just aren’t interested. In some developing countries, it has helped lift small-business owners out of poverty. It has also made its way into the investment world stateside, giving average investors a chance to participate in the launching and funding of new companies….