The Three P’s of Successful Crowdfunding – business.com


There is no denying that crowdfunding has passed fad status and is now a mainstay in the way that entrepreneurs raise cash to fund their business.

However, crowdfunding remains a very hit or miss method of raising finance as estimates for crowdfunding campaign success range from 20-40 percent (not all platforms publish data).

Further to this, launching a crowdfunding campaign takes a lot of time and effort. Many entrepreneurs have described raising through crowdfunding as a full time job, which can distract key employees from doing their day job.

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Source: The Three P’s of Successful Crowdfunding – business.com

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