New Condom Shatters Huge Crowdfunding Goal


What would a condom that successfully imparted “a new feeling of intimacy and comfort never felt in condoms before” be worth? Seven figures, apparently. The Swedish company LELO, which has enjoyed a pleasurable ride selling millions of award-winning sex toys worldwide, recently announced that it has managed to raise more than $1 million from 30,000 backers for its HEX condom. The money poured in via its Indiegogo crowdfunding campaign and website, for what it’s calling “the first major condom innovation in 70 years.” The HEX has been eight years in the making, with the goal being to address three key complaints users (or non-users, in many dissatisfied cases) have: discomfort, slippage, and breakage. One of HEX’s differentiators is visible: a honeycomb lattice pattern. Inspired by graphene’s “hexagonal molecular structure,” LELO incorporated such a structure into the HEX, which it says is less likely to slip or tear and “maximize[s] sensitivity.” And if it does tear, Melia Robinson writes for Business Insider that puncture is contained within the affected cell. She watched LELO founder Filip Sedic try and fail to break a HEX with his fingernails and a pen. One writer for Bustle gave the condom, which starts at $19.90 for a 12-pack, a go with her partner and found it easy to open; easy to tell up from down; incredibly stretchy; both super thin and strong; and pleasingly transparent. Her man called it the “strongest” orgasm he’s ever had wearing a condom. (HEX has a celebrity spokesman.)

Source: New Condom Shatters Huge Crowdfunding Goal

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About Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.
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