Indiegogo Expanding Beyond Crowdfunding to Be a ‘Springboard’ for Entrepreneurs


Indiegogo wants to be a whole lot more than a crowdfunding platform, its CEO says. It’s looking to position itself as a go-to “springboard” for business owners, says David Mandelbrot, who took over as CEO of the San Francisco-based company in January. “The way we describe it at Indiegogo now is that we are really focused on the full lifecycle of the entrepreneur,” Mandelbrot says during a conversation with Entrepreneur last week. “We want to enable the entrepreneur to take their product essentially from concept … all the way to market, so we have been building a suite of products and partnerships to make that possible.” David Mandelbrot, the new CEO of Indiegogo, is third from the left. He is standing with all three co-founders of Indiegogo. Image credit: Indiegogo Going forward, crowdfunding will be the first of three services that Indiegogo will offer. The second will be a pre-order service called InDemand. With it, entrepreneurs can accept orders that come in after their crowdfunding campaign officially ends. Since launching early last year, InDemand has been growing rapidly. The dollars raised on InDemand tripled in the second quarter of 2016 compared with the same time a year earlier. Related: Indiegogo Launches Commerce Option for Successful Crowdfunding Campaign Owners   The InDemand program gives entrepreneurs with blockbuster crowdfunding campaigns a way to transition into ecommerce. It’s available to creators of successful campaigns that run on Indiegogo and other platforms. For example, the BauBax travel jacket raised $9.2 million on Kickstarter and then launched an InDemand campaign on Indiegogo that brought in another $2.3 million, for a total of $11.5 million.

Source: Indiegogo Expanding Beyond Crowdfunding to Be a ‘Springboard’ for Entrepreneurs

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About Stephen G. Barr, Group Publisher

Author, Syndicated Columnist, Editor In-Chief and Group Publisher at SGB Media Group, a social media marketing firm specializing in digital media content production, publishing, affiliate marketing, public relations and advertising. Over 25 years experience in retailing, advertising, website & online forum development, niche social networking, affiliate marketing, search optimization, branding and identity, site location, non-profit fund raising. Event planning, promotion, production and MC/Host at public events. Author, Editor & Publisher of 35 syndicated, digital publications utilizing multiple digital distribution channels in conjunction with launching and administrating national advertising campaigns for major Fortune 500 advertisers in partnership with Google, Ning, Facebook, Myspace, Yahoo, DoubleClick, LinkShare, PepperJam and other industry leading third party affiliate networks. Product development team member from conception to launch on many websites, tangible goods and organizational structure for start ups. Specialties: Public relations, retailing, advertising, website & online forum development, niche social networking, blogging, email campaigns, affiliate/performance marketing, search optimization, branding and identity, site location, event production & promotion, non-profit fund raising and tasteful, responsible adult content publishing. An internationally recognized and read social media columnist & pundit on The Examiner, Associate Content, Vator.tv, X-Biz.net and Technorati and his own affiliated sites.
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