Indiegogo wants to be a whole lot more than a crowdfunding platform, its CEO says. It’s looking to position itself as a go-to “springboard” for business owners, says David Mandelbrot, who took over as CEO of the San Francisco-based company in January. “The way we describe it at Indiegogo now is that we are really focused on the full lifecycle of the entrepreneur,” Mandelbrot says during a conversation with Entrepreneur last week. “We want to enable the entrepreneur to take their product essentially from concept … all the way to market, so we have been building a suite of products and partnerships to make that possible.” David Mandelbrot, the new CEO of Indiegogo, is third from the left. He is standing with all three co-founders of Indiegogo. Image credit: Indiegogo Going forward, crowdfunding will be the first of three services that Indiegogo will offer. The second will be a pre-order service called InDemand. With it, entrepreneurs can accept orders that come in after their crowdfunding campaign officially ends. Since launching early last year, InDemand has been growing rapidly. The dollars raised on InDemand tripled in the second quarter of 2016 compared with the same time a year earlier. Related: Indiegogo Launches Commerce Option for Successful Crowdfunding Campaign Owners The InDemand program gives entrepreneurs with blockbuster crowdfunding campaigns a way to transition into ecommerce. It’s available to creators of successful campaigns that run on Indiegogo and other platforms. For example, the BauBax travel jacket raised $9.2 million on Kickstarter and then launched an InDemand campaign on Indiegogo that brought in another $2.3 million, for a total of $11.5 million.